One Writer’s Voice has been up and running for more than eighteen months. It’s a little known blog with some faithful readers (thank you!) and a number of visitors and a peak one-day reach of 68 – a red letter day for me. I love writing posts and, as some of you will know, have just created a second blog called A Writer of History to focus on historical fiction, my chosen genre.
Get to the point, Mary.
Four weeks ago, I received an email from a company wishing to place ads on my blog. Curious, I thought. Why would anyone target One Writer’s Voice? After a follow up email exchange I learned that the folks at rezatta.com wanted to place ads for Lacoste (Rezatta Agency is a French company, by the way). Then, two weeks ago, a company called More Digital knocked on my door explaining that they have “clients interested in social media marketing on smaller sites with little or no existing advertising”. Hmm, what’s going on?
I’m sure I’m not the only one receiving these solicitations. And, two data points do not a trend make. Still, I’m intrigued. Maybe there’s a new phenomena all about connecting brands to people through small, intimate spaces. Or perhaps, if people are connecting through multiple screens (think iPad, TV, laptop, smartphone) at all hours of the day and night, marketers are attempting to find different ways to engage through these varying windows into people’s lives. Maybe, the tribe phenomena has taken flight and marketers like rezatta and More Digital are trying to find spaces that curate for smaller and smaller tribes. Perhaps the noise factor associated with advertising on large sites has become so intrusive, consumers are turning off these brands rather than turning onto them.
Or, maybe it’s merely serendipity. What do you think?
5 Responses to “Ad solicitations for bloggers”
Leave a Reply